The publisher's job at Flip.com, an ad-supported site centered on virtual flipbooks created by visitors, will differ a bit from its equivalent at print magazines or even other CondeNet websites. Ad units are relatively limited, for example, and don't appear when users are checking out the flipbooks, where most page views will probably come from. At the same time, sponsors can include brand art and other images in the toolbox that girls will use to make their flipbooks. Flip.com opens to the public on Feb. 6.
"Jane has been with Teen Vogue since the launch and has done an outstanding job crafting innovating programs for leading marketers looking to reach teen girls," said Dee Salomon, senior VP-sales and marketing, CondeNet. "Her experience in the market will be a tremendous asset to us as we engage marketers with the opportunities Flip can provide in connecting brands with teen girls online."
Before joining Teen Vogue, Ms. Grenier was associate publisher, creative services at Gourmet, another Conde title, where she worked on integrated programs with CondeNet's epicurious.com. She previously played roles at magazines including Esquire, Vogue and Details.
She is being succeeded at Teen Vogue by Dawn David, who had been the magazine's executive director for creative services.