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Reader's Digest Gets a Publisher, and a Revamp

Jeff Wellington Moves Over from Parenting Group

By Published on .

NEW YORK (AdAge.com) -- The new regime at Reader's Digest Association finished rounding out the executive team at its flagship title today, naming Jeff Wellington publisher of Reader's Digest. Mr. Wellington had been president and group publisher at Parenting Group, which Time Inc. sold to Bonnier Group last February, since December 2005.
Jeff Wellington
Jeff Wellington

"We are delighted to welcome Jeff Wellington to Reader's Digest," said Eva Dillion, president of the RD Inspiration division and group publisher of Reader's Digest magazine, in a statement on the hire. "Jeff joins us at an exciting and pivotal time in the magazine's evolution, as we reposition Reader's Digest in the marketplace and ramp up for a redesign this coming January."

Went private in March
The Reader's Digest Association, which in addition to Reader's Digest publishes Every Day with Rachael Ray and other titles, went private last March in a $2.8 billion deal that installed Mary Berner as president-CEO. Mr. Wellington succeeds Ben Madden, who was turned out amid the management change; Mr. Madden was recently named VP-sales at Media Networks Inc., part of Time Inc.

In addition to introducing a new design, Reader's Digest will cut its guaranteed paid circulation this January to 8 million from 10 million in a bid for cost efficiencies and better audience composition.
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