Rodale Names First Brand Editor for 'Prevention'

Leah McLaughlin Will Guide Content Beyond Printed Page

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NEW YORK ( -- In a first for Rodale, Leah McLaughlin has been named brand editor of its health and wellness title Prevention, a position newly created by Editor in Chief Liz Vaccariello. Ms. McLaughlin previously served as executive editor of Natural Health and nutrition editor for Fitness, where she worked alongside Ms. Vaccariello.
Leah McLaughlin
Leah McLaughlin

Brand extensions
Ms. McLaughlin will help develop Prevention's brand extensions, including its website, DVDs and book series. Plans for more extensions will be made once Ms. McLaughlin starts work on Sept. 18.

In addition to developing the monthly magazine's brand, Ms. McLaughlin also will take on editorial duties, overseeing Prevention's nutrition and psychology sections.

"Leah's a delight, and we're thrilled to have her on board with her wonderful, creative energy," Ms. Vaccariello said, citing Ms. McLaughlin's longstanding ability to look beyond the printed page.

"When she thinks about a story idea, it's not just a story in Prevention," Ms. Vaccariello said. "It also might have legs on the website; it may be a book someday. It could be a tent at the walking marathon we put on. But it shows that we're constantly thinking about how to reach out to consumers in a platform-agnostic way."

'Brand editor in chief'
Ms. Vaccariello is relatively new to Prevention herself, having come to the magazine from Fitness, where she was executive editor. Although she won't lose any authority to Ms. McLaughlin -- "I'm brand editor in chief," she said jokingly -- Ms. Vaccariello said her publication's innovative hiring speaks to the future of magazines.

"I think it is a signal about the way magazine editors need to be thinking and are thinking. They just haven't given it the name that I have," Ms. Vaccariello said. "Leah's not the only editor that's going to have this kind of role. It's a signal to the business community."

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Correction: An earleir version of this story incorrectly reported Liz Vaccariello was formerly editor in chief of Fitness. She was in fact executive editor.
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