Scanzoni, Doyle Get Top Spots at Mediaedge:cia

Take Over Duties Handled by Global CEO Charles Courtier

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NEW YORK (AdAge.com) -- Mediaedge:cia, one of WPP Group's four global media networks, today named two company veterans, Lee Doyle, 47, and Rino Scanzoni, 52, to top leadership roles in North America. Mr. Doyle becomes CEO-North America and Mr. Scanzoni becomes chairman.
Rino Scanzoni and Lee Doyle
Rino Scanzoni and Lee Doyle

The two are taking over duties previously handled by Charles Courtier, global CEO of Mediaedge:cia. Their charges include developing and implementing MEC North America resources, product and strategy across the network, which comprises offices in 23 cities across the U.S. and Canada and 800-plus employees.

"North America is naturally a critical region in our total business, and New York is the largest office in the MEC network. ... Both Rino and Lee have proved their value to MEC in numerous ways, and I'm delighted they've agreed to take on these new challenges," Mr. Courtier said in an announcement.

Rising through the ranks
Mr. Doyle joined MEC in 2000 from Ammirati Puris Lintas (now Lowe) as account director for AT&T and AT&T Wireless. Two years later he was promoted to managing partner-head of client service, overseeing such clients as Cingular Wireless, Cadbury Schweppes and Paramount.

Mediaedge:cia hired Mr. Scanzoni from MediaVest in 2002 as head of national broadcast buying. In 2004, Mr. Scanzoni was promoted to chief investment officer for both Mediaedge:cia and Group M, the umbrella unit that oversees the operations of all four WPP networks. Mr. Scanzoni will continue in that role for Group M.
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