Time Inc. announced July 25 that it would close Teen People after the September issue, which is out now, and would try and reallocate as many of its 50 strong staff as possible elsewhere in the company. (The Teen People website remains.) Mr. Hano appears to be the first big name to have landed a spot.
Luckily Mr. Hano's post as publisher at Popular Science had been vacant since he left on March 2.
"Gregg led PopSci through three consecutive years of double-digit, record-breaking advertising revenue growth and in the process, reinvigorated a storied brand and established the magazine as the leader in its category -- a distinction it retains," said Tom Beusse, president of Time Inc. division Time4 Media, in a memo to staff obtained by Advertising Age. "I'm pleased to share with you that the challenge of filling his size-11 loafers is now his own. Effective immediately, Gregg Hano returns as publisher of Popular Science."
Popular Science turned in a 3.5% improvement in ad pages during the first quarter of this year but after a rough second quarter, its ad pages were down for the first half as a whole by 10.1%, according to the Publishers Information Bureau. August and September remained soft but October closed up 11%, the company said.