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Sirius Snags Hachette's Corporate Sales Head

Paul Turcotte to Director-Ad Sales for Satellite Radio Company

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NEW YORK (AdAge.com) -- Paul Turcotte is leaving his post running corporate sales at Hachette Filipacchi Media U.S., the publisher of magazines such as Elle and Sound & Vision, and quitting print entirely to become senior VP-director of advertising sales at Sirius Satellite Radio, Mr. Turcotte said Wednesday.

Sam Benrubi, who has led advertising sales, will remain at Sirius reporting to Mr. Turcotte, where he will oversee ad sales for "The Howard Stern Show," and "Howard 100" and "Howard 101," the two 24/7 channels dedicated to all things Howard Stern.

Going, not leaving
Mr. Turcotte called Sirius a "cool and interesting" opportunity. "This is not so much about me leaving as much as me going," he said. "Hachette's been phenomenal for me. This is just a good opportunity to join a growth company, so here I go."

Sirius is waiting for Federal Communications Commission approval to complete a planned merger with XM Satellite Radio that would create a single satellite-radio provider with more than 14 million subscribers. "Honestly," Mr. Turcotte said, "Sirius' situation is at the point with subscriptions that they've got enough scale, and there are some real advertising opportunities there."

Defecting to digital
With the move, Mr. Turcotte joins the ranks of magazine pros who have defected to digital media, a group that already includes Jack Haire, Eileen Naughton, Stephen Colvin, Atoosa Rubenstein, Mark Golin, Michael Caruso, Jimmy Jellinek and John Lumpkin.

Before Mr. Turcotte was named Hachette's senior VP-corporate sales and marketing last March, he had been VP-publisher of the Hachette Entertainment Group, which comprised Sound & Vision and the now-defunct Premiere. He previously had been publisher at titles including Men's Health and Yahoo Internet Life.

A Hachette spokeswoman said the company will fill his position shortly. "We hate to lose Paul," she said. "He's so creative and an excellent marketing and sales talent. We wish him the best, and it sounds like this new job will be a real challenge for him."

Mr. Turcotte's last day at Hachette is Jan. 15; he assumes his new post Jan. 22.
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