Teen Vogue Fills Publisher Slot

Laura McEwen Takes Post Formerly Held By Gina Sanders

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NEW YORK (AdAge.com) -- Conde Nast has named Laura McEwen the publisher of Teen Vogue. She succeeds Gina Sanders, the title's successful founding publisher, who was reassigned last month to revive growth at Lucky.
Laura McEwen
Laura McEwen

Ms. McEwen was VP-publishing director at the Reader's Digest Association from 2003 through 2006, when she left in the wake of its ownership change. She soon landed the position of advertising director for Vogue's beauty business, where she stayed until she was promoted to associate publisher last month.

Other ideas?
Her promotion then at "Big Vogue," rather than immediate assignment to the Teen Vogue publisher slot, which was open at the same time, suggests Conde once may have had other ideas for the position. But Ms. McEwen is, all the same, returning to the ranks of major magazine publishers. She has prior experience in the teen-girl market, having served as publisher of YM from 2000 through 2003.

Teen Vogue has fared well since its introduction five years ago this month. It ran nearly 1,234 ad pages last year, up less than 1% from 2006, according to the Publishers Information Bureau.

The title just reported average paid and verified circulation of 989,320 over the second half of last year, down slightly from the second half of 2006, according to the Audit Bureau of Circulations. Newsstand sales slipped 6.6%, partly because of a cover-price increase.
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