|WHY HE WAS CHOSEN:
By partnering client Hewlett-Packard Co. with MTV to reach out to university students who normally look to Dell or Apple first, Mr. Jones delivered 800,000 sweepstakes entrants -- almost 20 times the number of entries MTV usually is able to accrue.
"It was my personal mission to win a movie account," he says. "The movie business is a wonderful one. ... ROI is implicit in first day at the box office." And in January, Zenith became 20th Century Fox Filmed Entertainment's media agency of record.
Yes, that means Mr. Jones had his hands in "The Simpsons Movie" hoopla, with a role in the transformation of 7-Elevens into Kwik-E-Marts and the competition of Springfields to host the premiere. (The winner was Springfield, Vt.)
The opening-weekend box office in North America: $71.8 million -- twice what the studio had hoped and a bigger opening weekend than any Pixar animated effort.