Pursuits is intended to increase inventory available to advertisers seeking high-end lifestyle positioning, a group of customers that shows no sign of leaving print despite the rise of digital and, of course, broader recession concerns.
In her new post atop the Journal's most high-profile effort since News Corp. took control last month, Ms. Gaudoin will work closely with the Journal's own news department. She will report to Mike Miller, deputy managing editor of the Journal. Her partner at the helm of Pursuits will be Jamie Friedman Altschul, who was named the start-up's associate publisher and advertising director last October.
Ms. Gaudoin joined The Times of London in 2003 as style director of its Sunday magazine. She began her career as a beauty editor at Tatler but by 1992 was ready to move to New York and help relaunch Harper's Bazaar. She later held posts as a senior writer at Vogue, deputy editor of Tatler back in London and editorial director of iVillage in the U.K.