'In Touch,' 'Life & Style' Each Get Own Publisher

Bauer Publishing Differentiates Its Two Weeklies

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NEW YORK (AdAge.com) -- Bauer Publishing has named two publishers for its star-struck In Touch Weekly and Life & Style Weekly, which had previously shared Publisher Bob Davidowitz.
Bauer has modeled its business on the European, newsstand-driven model, but the company has recently begun taking on a little American style and is looking to expand ad sales.
Bauer has modeled its business on the European, newsstand-driven model, but the company has recently begun taking on a little American style and is looking to expand ad sales.

Mark Oltarsh, who had been associate publisher for In Touch and Life & Style, was promoted to publisher of In Touch. Mr. Oltarsh had earlier been publisher at Conde Nast Publications' Jane and, before that, was associate publisher at Dennis Publishing's Maxim and Stuff.

Neil Goldstein, who had been publisher of Bauer's teen group, was named publisher of Life & Style. He had earlier been national advertising director at Premiere, part of Hachette Filipacchi Media U.S.

Although Bauer has modeled its business on the European, newsstand-driven model so far, under which single-copy sales account for some 95% of its magazines' revenue, the company has recently begun taking on a little American style and is looking to expand ad sales.

Mr. Davidowitz is leaving, the company said; he could not be reached late yesterday.

'Continued investment'
"It's just about this continued investment," said Ian Scott, president-CEO, Bauer Advertising Sales. "We've got two very, very strong products. They are differentiated in the market."

The older of the two, In Touch, reported average paid and verified circulation of nearly 1.2 million for the first half of the year, up 5.9% over first-half 2006, according to the Audit Bureau of Circulations. The younger, more fashion-oriented Life & Style reported average paid and verified circulation of 704,990, up 49.4% from the same period a year earlier.
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