NEW YORK (AdAge.com) -- Chris Eames, senior VP-Turner Entertainment and sports sponsorship sales and marketing, was named to the newly created position of senior VP-new media advertising sales and marketing. He will be based in Atlanta and will continue to report directly to David Levy, president of Turner Entertainment Ad Sales and Marketing and president of Turner Sports. Mr. Eames’ focus will be to build partnerships with advertisers in emerging areas of program integration, branded entertainment, content-based sponsorships and digital media technologies.
“The creation of this new position and team is a direct result of advertisers’ considerable interest in emerging opportunities. Broadband, video-on-demand and wireless are not just blurring the lines of traditional media distribution, they are erasing those lines. Advertisers have shown considerable interest in new technologies and our clients are seeking solutions to engage with their targeted consumers across all of these platforms,” Mr. Levy said.
Mr. Eames and a soon-to-be-expanded new media advertising sales and marketing unit will collaborate with Linda Yaccarino, exec VP, Turner Entertainment ad sales and marketing; Trish Frohman, exec VP, Turner Sports and Turner regional ad sales; and Kim McQuilken, exec VP, Cartoon Network ad sales and licensing. Additionally, Ms. Yaccarino will assume expanded responsibilities, overseeing the entertainment sponsorship sales and marketing group, with Ms. Frohman spearheading the sports sponsorship sales and marketing team.
Janice Moore has joined the Gospel Music Channel as senior VP-marketing. She will be based in Atlanta and report to Charles Humbard, President and Chief Executive Officer. Ms. Moore will lead all marketing functions, including overseeing brand positioning, network advertising and online. She will also be charged with establishing an integrated marketing infrastructure for GMC including marketing partnerships, public relations and marketing research to support viewership, affiliate, and advertising sales goals. Ms. Moore moves from WE: Women’s Entertainment, where she oversaw the strategic development of the WE brand as well all aspects of marketing strategies for programming launches, affiliate distribution, ad sales and the development of integrated promotional packages.
Initiative Worldwide said Philippe Bernard, president of Europe, Middle East and Africa region, will leave the company. The Interpublic Group of Cos-owned media agency promoted two Initiative executives to fill Mr. Bernard’s role as co-chief operating officers of the region. They are Jerry Hill, CEO of UK and Ireland, and Dirk Wiedenmann, CEO of Initiative Germany, Austria, Switzerland, and the Netherlands. The pair will report to worldwide CEO Alec Gerster. Mr. Bernard is joining GrandVision, a Europe-based group of optical retailers as managing director supervising marketing and advertising. “As you see I will become an advertiser with vision, I hope,” he said in an e-mail.
Humphry Rolleston, a 22-year-veteran of The Economist, and Peter P.I. Cowles, formerly of Conde Nast’s Wired, start today as new marketing directors at Mansueto Ventures’ Inc. and Fast Company respectively. Both will report to Jay Goldberg, publishing director. The addition of Mssrs. Rolleston, 50, and Cowles, 37, follows a series of shifts at Mansueto Ventures. Ed Sussman was promoted to senior VP-online operations and business development, CNBC veteran Brian Anderson was hired as VP-business development and John Tebeau was brought on board as Inc. advertising director. Earlier this fall, Mark Vamos and Jane Berentson were named to the top editorial positions at Fast Company and Inc., respectively.
David Wade was named advertising director of Conde Nast’s Vanity Fair, moving over from his position as associate publisher of Fairchild’s Jane. Prior to that, he served as advertising director of Dennis Publishing’s Maxim and that title’s digital group. He began his media career at Discovery Communications, where he held various sales positions over a two-year period. He’ll report to publisher Alan Katz in New York.
National Geographic Adventure restructured its markting department under Publisher Francis X. Farrell. Andrea Serio joins the marketing department as marketing manager, based in Washington, D.C. She will be responsible for the execution of special advertising projects and events. Most recently, she was event promotion associate with Meredith Corporation in New York, where she spent four years in advertising support/marketing. Ally Chiu was promoted to senior marketing manager, from marketing manager. Laurence Stines was promoted to marketing manager from marketing specialist, overseeing added value, events, big ideas and promotions. Both are based in New York.
American Express Publishing Corporation President and CEO Ed Kelly expanded its online and international businesses, realigning the divisions into a jointly-operated unit to be led by Philip Whitney. Mr. Whitney, formerly general manager of international, was promoted to VP-online media and international. He will report to Mark Stanich, chief marketing officer, and Paul Francis, chief financial officer in New York.
Tango hired Susannah Pask as publisher. Andrea Miller, founder and president of Tango, said former Publisher Michelle King stepped down for medical reasons but will remain a consultant. Ms. Pask comes from Luxury SpaFinder, where she served as VP-publisher. Prior to that post, she was CEO of conferences at Women’s Wear Daily and publisher of W Jewelry. She also worked as publisher for Bridal Guide and Metropolitan Home.
Marlene Greenfield, who spent 17 years of her career at Hearst Magazines, returned to Hearst as executive director of corporate research, announces Jeff Hamill, senior vice president, The Hearst Group. For the past four years, Ms. Greenfield served as director of research at G&J USA Publishing. From 1994-2001, she oversaw all primary and secondary research for Hearst's entire magazine division, including corporate marketing and sales, new product development, brand development, and custom publishing.
Michael Gratz was appointed research director at AARP Publications. He joins AARP Publications from Condé Nast Publications’ Wired, where he was marketing and research director. Prior to Wired, Gratz served as marketing manager at American Express Publishing’s Departures.
Third Screen Media, a provider of mobile advertising and marketing software and services, named Ray Colwell as senior VP-sales. Prior to joining Third Screen Media, Colwell was director-sales for Yahoo. Before his work with Yahoo!, Colwell spent four years at Lycos.
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April Gillespie, 26, to national account manager, Zoom Media, Chicago, from account director, News America Marketing.