Mr. Webber assumed the additional title of senior VP-advertising for USA Today from Jacki Kelley, who left to join Yahoo, the company said.
Dow Jones two months ago also unified digital and print publishing duties under its electronic publishing chief, naming L. Gordon Crovitz its exec VP, president of Dow Jones Consumer Group and publisher of The Wall Street Journal franchise.
Newsroom merged in December
Mr. Webber cast his broadened role as part of a larger shift at USA Today, part of Gannett, noting that the paper's print and online newsrooms were merged in December.
"The print and digital sales staffs have worked together for the last six years, building marketing solutions for our customers across all products," he said. "This change provides even more opportunity for this cooperation."
USA Today reported an average Monday-Thursday paid circulation of more than 2.2 million for the 26 weeks ended Sept. 25, 2005.