"Chris brings to the Journal a proven track record of creating unique sales programs across multiple platforms at ESPN," Mr. Rooney said. "Our research proves that when advertisers buy across the Journal franchise, they spend an average of 20% more across our print and online products."
Mr. Collins held a variety of posts while at ESPN, starting as an account executive at ESPN The Magazine in 1997. He previously was a multimedia-sales rep at Bloomberg Financial Markets and an account executive at magazines including Men's Health and Cosmopolitan. At the Journal, he fills a newly created position.
Last month Mr. Rooney merged the Journal's print and digital sales, creating a hybrid structure also intended to preserve its recent commitment to category expertise -- and eliminating the positions of five Journal staffers in the process.