The Week Loses Its President to Atlantic Monthly

Justin Smith Steps Into Newly Created Role at Atlantic Media

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NEW YORK (AdAge.com) -- Justin B. Smith is stepping down as president of Dennis Publishing's The Week magazine to become president-consumer media, a newly created position, at the Atlantic Media Co.
Justin B. Smith
Justin B. Smith

In his new role Mr. Smith will assume responsibility for the Atlantic Monthly, TheAtlantic.com, Atlantic Live, 02138 magazine and its web site at 02138mag.com. He will also be looking to grow Atlantic Media's consumer portfolio through new product introductions and acquisitions.

David Bradley, chairman of Atlantic Media, said Mr. Smith was brought on to support the company's increasing ambitions. "Justin has a few internet concepts and I have a few that are in the queue," he said. "It's all the same market, the influential affluent market. I don't know that we have in our genetic pool a truly popular magazine. But for that top 10% of the pyramid, Justin's a good fit."

Mr. Smith has been with The Week -- a growing news digest that Felix Dennis liked too much to include in the recent sale of most of his magazines -- since its U.S. edition was introduced in 2001. Mr. Smith was named president in 2005.

Ad pages up 24%
Although still dwarfed by the major news weeklies, The Week has carved out a nice niche for itself. It increased ad pages 24% in the first quarter of this year after an essentially flat 2006, according to the Publishers Information Bureau. Its paid circulation averaged 443,952 over the second half of last year, 21% higher than the second half of 2005, according to statements filed with the Audit Bureau of Circulations.

The Week even turned its first, modest profit during the first half of 2007, and is likely to report average paid circulation of 475,000 in its next statement to the audit bureau, according to Dennis Publishing.

After Mr. Smith's last day at The Week on Aug. 15, he will be succeeded by Steven Kotok, currently the magazine's general manager.
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