News Corp. is creating a new group to give advertisers one-stop shopping for everything from "American Idol" (on broadcast network Fox) to "Nip/Tuck" (on cable network FX) to MySpace.com (on the web). Fox One will be headed by Jean Rossi, who is currently exec VP-sales for Fox Broadcasting Co. She is also president of Fox Entertainment Group Integrated Sales, the unit Fox One replaces.
Fox One is drafting three new executives to join Ms. Rossi: Claudine Lilien joins as senior VP from VP-sales at the CW, and two Fox sales executives, Annie Hekker and Jessica Siff, move in as VP.
Peter Chernin, president-chief operating officer of News Corp., in a statement said, "Fox One is in an unparalleled position to harness the power and reach of News Corp. assets to strengthen advertisers' messaging and enable them to communicate and engage customers wherever they are."
Advertisers now have a single access point across News Corp.'s global properties, which include the Fox network, cable channels including FX and Fox News, and movie studio 20th Century Fox. Digital assets from Fox On Demand to Fox Mobile Entertainment to MySpace and a host of other individual websites will also come under Ms. Rossi's unit.
Significantly, News Corp. is positioning its international media assets under the Fox One banner. Those properties include the National Geographic Channel, satellite broadcasters Sky in Europe and Star in Asia, and cable company Foxtel in Australia.