IN THE LAB WITH IPG MEDIA

Digital Toys and Former U.S. VP Al Gore

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LOS ANGELES (AdAge.com) -- IPG Media has a shiny new hi-tech showroom, the Interpublic Emerging Media Lab, to explore digital technology. Current TV founder and former U.S. Vice President Al Gore joined Interpublic Group of Cos.' Chairman-CEO Michael Roth at the opening-night party Feb. 2. Above left: Roger Adams, senior VP-marketing, The Home Depot, and Greg Johnson, Emerging Media Lab exec VP-global director, test out some of the new toys. Above right: Arianna Huffington, co-founder and editor, HuffingtonPost.com, grabs a few minutes with Mr. Gore.

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Above left: Nick Brien, CEO, Universal McCann, addresses the crowd at the opening reception in Los angeles of the Emerging Media Lab. Above right: Lynn Pinkus Lewis, senior VP, Universal McCann; Adam Owett, senior VP-creative, media, GAP and marketing services, Sony BMG Music Entertainment; Andrew House, chief marketing officer, Sony Corp. of America; and Mr. Gore.

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Above left: Susan Jurevics, VP-corporate marketing, Sony Corp. of America; Ms. Pinkus Lewis; and Mr. Gore, chairman, Current TV. Above right: Mr. Gore and Mike Kleha, director-media services, Merck and Co.

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Above left: Mr. Roth and Bill Cella, chairman-CEO, Magna Global. Above right: Mr. Roth and Mr. Gore.

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