ABC, as anyone who'd paid any attention to Mike Shaw, president-ad sales, in the last year knows, has made a major investment in broadcasting in the HDTV format. We're not saying getting Cuban to cha-cha-cha will automatically lead to advertisers creating more HDTV ads, but maybe that will be one of the side benefits.
Then again, who knows how long he'll last? His competition includes Melanie "Mel B" Brown, the former Spice Girl who's most recent notoriety has been due to her legal wrangling with Eddie Murphy, father of her child; Las Vegas icon/singer Wayne Newton; actress Jane Seymour, aka "Dr. Quinn, Medicine Woman"; Jenny Garth, former teen queen who starred on "Beverly Hills 90210"; two "supermodels," one male (Albert Reed), one female (Josie Maran); a racecar driver, Helio Castroneves; a former boxer, Floyd Mayweather Jr.; singer/doll designer Marie Osmond; actress/singer Sabrina Bryan; and soap actress Cameron Mathison.
The show has helped some of its past participants -- most of whom were folks who were famous for one breakout moment or in a field other than acting -- get another moment in the spotlight, thanks to its place as one of ABC's highest-rated shows. Some contestants parlayed their brief time in the sun into other gigs, like husband and wife Harry Hamlin and Lisa Rinna, now starring in the Broadway musical "Chicago." (Rinna will also be greeting folks on the red carpet for the TV Guide Network.)
So who knows just what Mark Cuban could parlay this opportunity into? Broadway hasn't gone HD yet, either.