Influential People

What Everyone Is Talking About Today

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NEW YORK (AdAge.com) -- In word-of-mouth marketing, the goal is to find the "influencers" and convince them of your product's merit, and then they will in turn influence all of their friends and relations and acquaintances to buy your product, too. If you are looking for who in the nation, or just in New York, are the people with the power to influence others, just pick up copies of last week's Time or this week's New York Magazine.
Both 'Time' and 'New York Magazine' have just published their annual influencers issues.
Both 'Time' and 'New York Magazine' have just published their annual influencers issues.

This year's Time 100 was billed as "The lives and ideas of the world's most influential people." New York Magazine cuts right to the chase with its cover, "The Influentials: The people whose ideas, power and sheer will are changing New York." Time, naturally, covers the globe in looking for the world's most influential, while New York Magazine just looks in one city, albeit, a city that considers itself pretty darn influential. Who ends up on both lists? Viacom's Tom Freston, morning anchor soon to be evening anchor Katie Couric, actor Philip Seymour Hoffman, fashionista Ralph Lauren, JPMorgan Chase's CEO Jamie Dimon and Bill and Hillary Clinton.

Some other folks did overlap in a way. Mario Batali made New York Magazine's list as one of New York's most influential foodies, but he wrote about everyday-cook phenom Rachael Ray for Time. News Corp.'s Rupert Murdoch made New York's list, while the team behind MySpace.com, which Murdoch purchased last year, made Time's.

Comedy Central's Stephen Colbert of "The Colbert Report" and blogosphere-debate fame made Time's list, and also made New York's list as part of a trio, joining Jon Stewart and exec producer Ben Karlin.

Time named two bloggers, Matt Drudge and Arianna Huffington, while New York named Gawker founder Nick Denton. Ad man and CNBC talk host Donny Deutsch wrote a profile for Time of Omid Kordestani, Google's senior VP-global sales and business development. But in terms of media and advertising, New York had many more names familiar to Watercooler. Google's Tim Armstrong; Group M's Irwin Gotlieb; Omnicom John Wren; R/GA's Bob Greenberg; Jon Kamen; The Swedes or creatives led by Linus Karlsson and Paul Malmstrom at Mother; ABC's Mike Shaw; NBC's Jeff Zucker; CBS's Leslie Moonves; VH-1's Michael Hirschorn; Sirius Satellite Radio's Howard Stern; Donald Trump (for real estate, not TV star); ESPN's Exec VP-Content John Skipper; Interactive Corp.'s Barry Diller; Vogue's Anna Wintour, Lucky's Kim France and their boss at Conde Nast, Si Newhouse; Time Inc.'s Dick Parsons; News Corp.'s Roger Ailes; NYT-ers Bill Keller, Jonathan Landman, Arthur Sulzberger Jr.; Smoking Gun's William Bastone, Page Six's Richard Johnson; PR gurus Dan Klores, Sean Cassidy, Howard and Steven Rubenstein, and Ken Sunshine; and Bonnie Fuller for spawning celebrity tabloid culture.
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