MYSPACE POPULARITY THE NEW FAME FARM

What Everyone Is Talking About Today

By Published on .

Most Popular
NEW YORK (AdAge.com) -- In 2006, some liminal filter still remains between celebrities and the rest of us. But the American public's insatiable demand for the famous is always blurring the boundaries, producing an unnerving expansion of the ranks of celebrities, celebutantes and even scilebrities (they're famous among scientists). The latest warning signal appears on the April issue of Stuff magazine from Dennis Publishing: She is Tila Tequila, and she has “the world's most popular MySpace page.”
Tila Tequila has 800,000 friends on My Space, and 245 million page views.

Ms. Tequila’s eight-page spread inside reports that she has 800,000 “friends” on MySpace and has become the top-ranked unsigned musician in page views -– “more than 245 million the last time we checked.”

Now, Advertising Age’s own Simon Dumenco argued in this week’s column that celebrity was dead, or at least dying fast as consumers realize that the B-listers and worse being passed off as famous are really just people with cameras in front of them.

And it’s true resistance is growing; Gawker’s controversial Gawker Stalker feature, which tracks and now maps on Google Maps celebrity meanderings about New York, requests that Stalkers not to bother reporting their sightings of reality-TV stars, preferring to track only those on the A, B, and maybe C list, but not the D list.

But Americans aren’t about to develop a preoccupation to replace celebrity, and Ms. Tequila won’t be the last one to benefit. Don’t be surprised if the celebrity-media complex increasingly adopts community sites like MySpace as farm leagues for fame.

In this article: