AND THE OSCAR FOR BEST GOOSING GOES TO ...

What Everyone Is Talking About Today

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NEW YORK (AdAge.com) -- Oscar, schmoscar. What everyone’s really tuning in for Sunday is to see who’s wearing what -- and, of course, what Isaac Mizrahi will do on the red carpet.
Photo: E!
Scarlett Johansson won't have to worry about Isaac Mizrahi 'checking out' her dress at the Oscars. The 'Match Point' star says she's skipping the show.

At the Golden Globes, the fashion designer and E! red carpet correspondent made a headline for himself by groping “Match Point” star Scarlett Johansson’s breast. His explanation? He wanted to see how her dress was made. “I'm sure he was very fascinated by that -- like he doesn't know how a dress works,” she told the Los Angeles Times, which today posted the actress’s first public reaction to the incident. It was “kind of shocking,” she said.

While Mr. Mizrahi won’t get anywhere near Scarlett on Sunday night -- the actress told the Times she wasn’t attending the Oscars -- here’s to hoping there’s some juicy pre-show snafus to replay on our TiVos later. Mr. Mizrahi co-hosts E!’s coverage with “American Idol” host Ryan Seacrest and, over at TV Guide, former E! correspondents Joan and Melissa Rivers will be on hand.

And for those poor DVR-less souls who can’t settle in two hours before Jon Stewart cracks his first joke, no worries -- highlights will be available ad infinitum, thanks to broadcasters' new-found obsession with digital technology. Last year E! only had an online component. This year, it will simulcast the red carpet show on its broadband channel, The Vine; offer video podcasts, VOD and wireless highlights; and have real-time voting as viewers chose best and worst dressed. American Express and Sony have signed up to sponsor the multimedia red carpet blitz.

“This year it’s a whole new day,” said Neil Baker, exec VP-ad sales, Comcast Networks, which owns E!. “There was no such thing as podcasting last year, wireless V Cast or Sprint TV.”

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