'Page Six, the Magazine' Coming This Fall

What Everyone Is Talking About Today

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NEW YORK (AdAge.com) -- Coming this September, the second issue of Page Six, the Magazine. For a celebrity tabloid, a major extortion scandal involving a former editor might seem easy enough to shrug off in six months. But as The New York Times notes this morning, about a third of the advertisers in the first issue got some added value with their glossy pages: positive mentions in the popular newspaper column.
Advertisers' appearance in the first issue of 'Page Six' magazine, which featured Angelina Jolie on the cover, and the Page Six gossip column is 'purely coincidental.'
Advertisers' appearance in the first issue of 'Page Six' magazine, which featured Angelina Jolie on the cover, and the Page Six gossip column is 'purely coincidental.'

For the fall issue, it will cost a little bit more for that relationship with Page Six. The first issue charged $34,000 for a page, but it will cost $36,000 for the same page. But as Robert S. Boynton, the director of the magazine program at New York University and author of "The New New Journalism" tells the Times, "It's a small price to pay for the possibility of getting favorable coverage."

Howard Rubenstein, The Post's spokesman, told Times reporter Julie Bosman the advertisers' appearance in the first issue of Page Six magazine, which featured Angelina Jolie on the cover, and the Page Six gossip column is "purely coincidental."

Fedora-wearing would-be fashionista Jared Paul Stern, the Page Six reporter embroiled in the embezzlement scandal and former editor of Page Six magazine, will not be involved in the September issue. So advertisers will have to butter up all new staffers.
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