It’s official -- the NFL has announced the Rolling Stones as the Super Bowl halftime show headliner Feb. 5 at Detroit’s Ford Field. And while the Stones are certainly a hot tour ticket -- their current “A Bigger Bang” go round is commanding as much as $450 a head -- we were pretty convinced with Sprint sponsoring the show that it would be more youth-oriented than last year’s Ameriquest-sponsored Paul McCartney performance. But alas, the geezer jokes will live on.
Incidentally, it’s also intriguing that Ameriquest, which sponsored last year’s show but bowed out of its option for a second year, recently inked a high-profile deal to sponsor the Stones’ U.S. concert tour and has been using the band in some of its national advertising from DDB, Los Angeles.
Of course the underexposed Stones also probably hope the show boosts the dismal sales of its new album “A Bigger Bang." Don’t feel too bad for them, though. As the San Jose Mercury News reported earlier this month, the Stones’ new album may have sold fewer than 300,000 copies since its September release, but on tour the band will sell eight times that many tickets [per concert] at prices almost 10 times greater than the album's cost.
And to think, we get to see them for free Feb. 5.