10 Magazines That Met Their End

Book of Tens: From 'Budget Living' to 'FHM'

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Once a startup star, 'Budget Living' threw in the towel.
Once a startup star, 'Budget Living' threw in the towel.
1) "Budget Living"

Founded by Don Welsh, died Feb. 15

Once an Advertising Age Launch of the Year, competitors overcrowded this title's turf. "Imitation is the best form of flattery," founder Don Welsh told the New York Post, "but maybe this time I didn't need so much flattery."

2) "Cargo"

Conde Nast Publications, died March 27

Getting men to read a shopping magazine proved too tough. "We now believe the market will not support our business expectations," said Conde President-CEO Charles H. Townsend.

3) "Celebrity Living"

American Media, died April 4

Who knew you could screw up a celebrity weekly? Until Celebrity Living, it seemed impossible.

4) "Shape en Espanol"

American Media, died April 4

"It is prudent to review your portfolio of magazines and make difficult decisions," said AMI chairman-CEO David J. Pecker, closing three titles at once. Car title MPH also shuttered.

5) "Elle Girl"

Hachette Filipacchi Media U.S., died April 4

Expelled from print even though ad pages and paid circulation were way up, Hachette used Elle Girl to start the hot trend of preserving a brand online after it dies on paper.

6) "Teen People"

Time Inc., died July 25

Teens started resembling magazines' coal-mine canaries when Time Inc. shut this one, promising new investment in TeenPeople.com.

7) "Weekend"

Hearst Magazines, died Aug. 25

"We have re-examined the vitality of some of our development titles," the company said. Funny, it worked so well when Time Inc. first developed it as Real Simple.

8) "Shop Etc."

Hearst Magazines, died Aug. 25

Funny, it worked so well when Conde Nast first developed it as Lucky.

9) "For Me"

Hachette Filipacchi Media U.S., died Aug. 31

Hachette used For Me to demonstrate that not every print kill-off gets to live on digitally.

10) "FHM"

U.S. edition, Emap, died Dec. 13

A decision made "in light of the difficult trading conditions in the U.S. market," per Emap; difficult enough, apparently, to kill 10 magazines (and more) in one year.
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