Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lowe's depicts a love story between two neighbors -- from childhood crush to having their own child; Secret shows how its deodorant passes the stress test of a nontraditional proposal; Geico highlights its "more is more" philosophy with clowns creating a monster balloon animal; and Nintendo promotes its new range of Kirby amiibo figures.
Finally, Verizon continues its campaign reviving "30 Rock" characters Jenna (played by Jane Krakowski), Kenneth (Jack McBrayer) and Frank (Judah Friedlander), with the second spot depicting a bad streaming experience.