The confab, which is themed "Digital Changes Everything," will feature presentations and panel discussions on everything from paid search to in-game advertising to mobile. Digital is a fitting topic for media agency executives, who spent a big part of 2007 enhancing their interactive offerings.
The conference will mark Nancy Hill's first public appearance as president-CEO of the 4A's. Ms. Hill is set to give the opening remarks for the general session of the conference on Thursday morning.
Other industry leaders appearing on the program including Group M's Irwin Gottlieb and Marc Goldstein, Starcom's John Muszynski, Carat's Sarah Fay and Initiative's Tim Spengler.
In addition to agencies, media companies will also be represented at the conference, with Tim Armstrong, Google's president-advertising and commerce, set to give a talk entitled "Why Google Is Not Out to Disintermediate Agencies" tomorrow. Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group, is also set to give a talk tomorrow on marketing and communicating in the digital world.
The conference will wrap on Friday morning with a panel discussion examining how agencies have survived the last 10 years of digital convergence.