The Philadelphia 76ers on Tuesday became the latest NBA team to unveil the next-generation Nike uniform, a transition the league is making from Adidas for the 2017-18 season.
Next year's jerseys most distinguishing features: Red drop shadowing—and the 2.5-inch Stubhub ad placed opposite the Nike swoosh. The Sixers became the first NBA team to sign an on-jersey ad deal last May, playing a vital role in ushering in the new era of uniform advertising.
New 76ers white jersey adds red drop shadow to letters/numbers. pic.twitter.com/HnBwRcWXWf— Paul Lukas (@UniWatch) August 1, 2017
Six other NBA teams have released images of their new Nike looks for next season. Two of those teams, the Sacramento Kings and Detroit Pistons, will also wear on-jersey ads (Blue Diamond Almonds and Flagstar, respectively). Basketball purists may take issue with the growing corporatization of the NBA, but the trigger-happy Twitter reactions have been largely positive.
Those @sixers jersey are fresh to death I mean wow 👀🔥🔥🔥— Paul Caracciolo (@windowtothepaul) August 1, 2017
These are beautiful— Kyle Jones 🇩🇲 (@Kadrien756Kyle) August 1, 2017
The purists, of course, also chimed in.
Disgraceful, selling out the uniform! And with a site that allows you to legally "scalp" tickets and take advantage of the little guy.— Ed Mac (@EddieMac83) August 1, 2017
The Kings' white uniforms, with a mostly white Blue Diamond Almonds ad, is the subtlest of the branded jerseys.
What do you think of the new Nike uniforms with ads? We'd love to hear.