90 Days at Twitter -- What I Learned From the Inside

See the headline of this post? That's the title of the talk that new Twitter Head of TV Fred Graver is delivering Wednesday, Oct. 17, at the Ad Age Social Engagement/Social TV Conference, Los Angeles. (Get your tickets here!) We're excited to hear what he has to say not only because he's got a huge new job at Twitter -- heading the team responsible for integrating Twitter into broadcasts and networks, extending the reach of shows and talent, and innovating new ways of storytelling -- but because, as the title of his talk suggests, he's a Twitter newbie adjusting to a strange new culture.

Mr. Graver's career spans comedy writing and producing ("Late Night With David Letterman," "Cheers," "In Living Color," "The Jon Stewart Show"), interactive producing (My Vh1 Music Awards, Zoog Disney) and creating shows that mash up web and television ("Best Week Ever"). He has seven Emmy nominations (including one for the post-9/11 "Concert for New York City") and three Emmys, as well as an NAACP Image Award and a Webby.

The Ad Age Social Engagement/Social TV Conference, Los Angeles, will open with Mr. Graver's keynote, and then throughout the fast-paced morning and afternoon (presentations and panels will run from 15 minutes to no more than 35), an incredibly diverse array of social-media innovators will take our stage.

Participants include Carlton Cuse, executive producer of "Bates Motel" (coming to A&E in 2013) and ABC's "Lost"; Kay Madati, head of media and entertainment at Facebook; JP Maheu, former global CEO of Publicis Modem, in his first major conference appearance since joining Bluefin Labs as CEO; Christy Tanner, exec VP and general manager, TVGuide.com and TV Guide Mobile; Brad Haugen, chief marketing officer, Scooter Braun Projects, the talent-management powerhouse that used social media to turn Justin Bieber into a global superstar; John Watts, senior manager of digital marketing at American Honda; Pelle Sjoenell, executive creative director at BBH L.A.; Joe Baratelli, chief creative officer at RPA; Dana Fox, creator and showrunner, Fox's "Ben and Kate"; Emily Huh, editor-in-chief of ICanHazCheezburger.com and co-star of Bravo's upcoming "LOLwork"; and Ze Frank, executive VP of video at BuzzFeed.

The conference, which also includes a networking lunch, will wrap up no later than 4:30 p.m., so it won't eat up your entire day. Our event is not only designed to be way more affordable than other conferences (see the next paragraph) but also way less exhausting!

And guess what? As your reward for reading this far, you get a special 20%-off discount code that 'll cut the regular $450 ticket down to $360. Enter SOCIALSIMON where it says "Please enter a discount code" on the first page of the registration form. Details on the day's agenda here.

See you in L.A.!