'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Android: Bus Stop Android: Bus Stop
Network: CBS
Show: Survivor
Primetime Airing: Nov. 12, 8:04 pm ET
AT&T: Zero AT&T: Zero
Network: ABC
Show: Modern Family
Primetime Airing: Nov. 12, 9:09 pm ET
Lowe's: How to Make a Snowman While Eating a Turkey Leg Lowe's: How to Make a Snowman While Eating a Turkey Leg
Network: CMT
Show: Starsky & Hutch
Primetime Airing: Nov. 12, 8:27 pm ET
JC Penney: All Season Long JC Penney: All Season Long
Network: USA Network
Show: Modern Family
Primetime Airing: Nov. 12, 8:27 pm ET
Barnes & Noble: A Book is a Gift Like No Other Barnes & Noble: A Book is a Gift Like No Other
Network: NBC
Show: The Voice
Primetime Airing: Nov. 12, 8:18 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Rockstar Games: Launch Trailer Rockstar Games: Launch Trailer
Online Views: 1,730,799
Social Actions: 69,850
SpotShare: 3.99%
Beats Audio: Ain't No Game Beats Audio: Ain't No Game
Online Views: 3,053,721
Social Actions: 20,937
SpotShare: 2.59%
Beats Audio: Straight to the Gym Beats Audio: Straight to the Gym
Online Views: 1,363,183
Social Actions: 17,578
SpotShare: 1.51%
Sony Video Games: So Big, it Had to Be Little Sony Video Games: So Big, it Had to Be Little
Online Views: 588,914
Social Actions: 25,053
SpotShare: 1.41%
Activision: Discover Your Power Activision: Discover Your Power
Online Views: 879,445
Social Actions: 18,312
SpotShare: 1.28%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.