In a Busy News Week, Nemo Still Blew Away the Twitter Competition

HootSuite's Twitter Week in Review, Feb. 8-14

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than five million global users sending 3 million messages each day. (Last week's chart is right over here.) We're back today with Volume 44. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

  • In busy a week teeming with Twitter-friendly news, mother nature rose to top the trends chart thanks to blizzard Nemo, which walloped the northeast last Friday night and Saturday morning. The system hit Massachusetts the hardest, knocking out power for hundreds of thousands of customers and leaving roads impassable. Still, Hamden Conn. was buried the deepest by Nemo-in a reported 40 inches of snow.
  • It was also a big week for Catholicism, which managed to chart three times on this week's trends list. The week started with an announcement from the Vatican that 89-year-old Pope Benedict XVI would be the first pontiff in almost 600 years to resign as leader of the Catholic Church. (The last Pope to do so was Gregory XII in 1415.) His decision was reportedly based on his advancing age and lack of strength to meet the challenges of the job. The indulgent Fat Tuesday fell Feb. 12, followed by Ash Wednesday Feb. 13, both of which kicked off 40 days of Lent for the world's 1.2 billion Catholics (plus participating members of other Christian denominations.) Twitter was flooded with Lent-related pledges, and of course, variations of the old "I'm giving up Lent for Lent" jokes.
  • The annual Grammy Awards were held Sunday night at the Staples Center in Los Angeles, where music's biggest stars converged for a night of endless performances and very few actual awards presented. There were no Kanye-grabs-Taylor's-mic moments this year, but Twitter cried foul when the notoriously temperamental Chris Brown (who enjoyed most of his screen time in the form of reaction shots during Rihanna's performance) refused to stand with the rest of the audience when singer Frank Ocean beat him in the Urban Contemporary category. For background on the Brown/Ocean beef, check out our Feb. 1 write-up.
  • New York Fashion Week wrapped up Thursday after seven days of shows from the world's premiere designers. It's one of the biggest weeks of the year for the international fashion industry, and those lucky enough to gain access to shows posted commentary and pictures via Twitter and Instagram (with the handy #nyfw tag).
  • Visit What the Trend for explanations of trends and memes not covered above, and follow WTT: Define Now to help define trends.

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