A (Non-Google) Car 'That Can See Trouble, and Stop Itself to Avoid It'
This Isn't a Self-Driving Car, It's a Subaru
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, three different car manufacturers take three very different approaches to selling their vehicles. Mitsubishi goes fashion-forward with a spot that emphasizes the cool colors available for its Mirage, Chevy shows the new 2015 Chevy Silverado Heavy Duty towing incredibly massive things, and Subaru takes an emotional approach to trumpeting its recently updated EyeSight crash-avoidance technology.