A (Non-Google) Car 'That Can See Trouble, and Stop Itself to Avoid It'

This Isn't a Self-Driving Car, It's a Subaru

Published on . 1

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, three different car manufacturers take three very different approaches to selling their vehicles. Mitsubishi goes fashion-forward with a spot that emphasizes the cool colors available for its Mirage, Chevy shows the new 2015 Chevy Silverado Heavy Duty towing incredibly massive things, and Subaru takes an emotional approach to trumpeting its recently updated EyeSight crash-avoidance technology.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Chevrolet: Keep Going Strong Chevrolet: Keep Going Strong
Network: Discovery
Show: Deadliest Catch: On Deck
Primetime Airing: Jun. 3, 8:48 pm EST
Subaru: EyeSight: A Life of Safety Subaru: EyeSight: A Life of Safety
Network: USA Network
Show: Modern Family
Primetime Airing: Jun. 3, 9:56 pm EST
Mitsubishi Motors: Vibrant Colors Mitsubishi Motors: Vibrant Colors
Network: CW
Show: Seinfeld
Primetime Airing: Jun. 3, 10:43 pm EST
Simoniz: Drumline Simoniz: Drumline
Network: CNBC
Show: Shark Tank
Primetime Airing: Jun. 3, 8:27 pm EST
Subway: Head To The Coolest Club Subway: Head To The Coolest Club
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jun. 3, 10:45 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: Football: Winner Stays Nike: Football: Winner Stays
Online Views: 14,353,040
Social Actions: 168,735
SpotShare: 3.19%
Google: Grads Google: Grads
Online Views: 2,766,675
Social Actions: 67,254
SpotShare: 1.98%
Beats Audio: New Beats Solo 2 Beats Audio: New Beats Solo 2
Online Views: 1,539,206
Social Actions: 33,243
SpotShare: 1.03%
ESPN: 2014 FIFA World Cup - Time Zone ESPN: 2014 FIFA World Cup - Time Zone
Online Views: 525,451
Social Actions: 20,555
SpotShare: 0.53%
Foot Locker: All Runners Welcome: Asics Foot Locker: All Runners Welcome: Asics
Online Views: 1,386,369
Social Actions: 2,004
SpotShare: 0.39%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's Hot Spots? They're right here.

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