It's a Close Shave for Matthew McConaughey in Lincoln's Campaign

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Progressive depicts the reputation-ruining reveal of a man's minivan-driving identity; Honda highlights how its 2016 Accord LX can provide an escape from busy city life; and Stella Artois serves up an ad based on Sebastian Artois' story of how he came to open his brewery.

Pepsi builds on its campaign for its emoji-designed bottles with a spot showing a couple "meeting cute" with the help of the brand's emojis at a concert she is attending and he is DJ-ing at.

Finally, in Lincoln's latest, a barber gives a close shave to Matthew McConaughey, tracing the planes of his face in an echo of the way the 2017 Lincoln MKZ hugs the road.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Lincoln Motor Company: Shave: Matthew McConaughey Lincoln Motor Company: Shave: Matthew McConaughey
Network: ABC
Show: Dancing With the Stars
Primetime Airing: May. 16, 8:20 pm ET
Progressive: Double Life Progressive: Double Life
Network: Galavision
Show: Vivan los NiƱos
Airing Date: May. 16, 3:50 am ET
Honda: Today's Hectic World Honda: Today's Hectic World
Network: Freeform
Show: Pitch Perfect
Primetime Airing: May. 16, 9:23 pm ET
Stella Artois: Sebastian Artois Legacy Stella Artois: Sebastian Artois Legacy
Network: VH1
Show: Black Ink Crew
Primetime Airing: May. 16, 9:13 pm ET
Pepsi: Say It Pepsi: Say It
Network: ESPNU
Show: College Basketball
Primetime Airing: May. 16, 10:36 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: Thank You Speech Apple iPhone: Apple iPhone 6s TV Spot, 'Thank You Speech' Featuring Neil Patrick Harris
Online Views: 2,818,802
Social Actions: 8,964
SpotShare: 3.11%
Revlon: Choose Love: Foundation Revlon: Revlon ColorStay TV Spot, 'Choose Love: Foundation' Ft. Alejandra Espinoza
Online Views: 74,397
Social Actions: 17,854
SpotShare: 1.08%
Bethesda Softworks: DOOM: Launch Trailer Bethesda Softworks: DOOM TV Spot, 'Launch Trailer'
Online Views: 356,172
Social Actions: 11,030
SpotShare: 0.95%
UnitedHealthcare: Pool Vault UnitedHealthcare: UnitedHealthcare TV Spot, 'Pool Vault'
Online Views: 580,438
Social Actions: 6,438
SpotShare: 0.90%
Coca-Cola: Share a Coke And a Song: Dance Coca-Cola: Coca-Cola TV Spot, 'Share a Coke And a Song: Dance' Song by Prince Royce
Online Views: 105,493
Social Actions: 12,115
SpotShare: 0.79%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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