Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Progressive depicts the reputation-ruining reveal of a man's minivan-driving identity; Honda highlights how its 2016 Accord LX can provide an escape from busy city life; and Stella Artois serves up an ad based on Sebastian Artois' story of how he came to open his brewery.