Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Samsung shows the power of TV in its new spot for the SUHD TV; tire brand Falken suggests we get a grip; and Party City celebrates the graduating class of 2016.
Lowe's continues its campaign featuring talking outdoor ornaments, and this time a frog poses an interesting question.
Finally, Guitar Center urges people to discover their musical identity, as one woman channels and releases her inner DJ at a rooftop party.