A&E Networks, the corporate owner of cable networks including A&E and Lifetime, is taking a stake in Panna, the digital cooking brand, and partnering with the platform to create content for its FYI Network.
Panna, which got its start on Kickstarter, is a subscription-based app that features video recipes from more than 30 James Beard award-winning, Michelin-starred chefs.
"Panna is focused on the intersection of premium video content and digital product to deliver great experiences," Nancy Dubuc, president-CEO, A&E Networks, said in a statement. "Given those are areas of focus for FYI, we are extremely excited to partner with Panna."
As part of the deal, FYI will air "12 Hacks of Christmas," a series of 45-second interstitials that will run each night in the channel's prime-time block through Dec. 24. The short videos will include recipes from notable chefs like Seamus Mullen, Michael Anthony, Michael Tusk and the Canal House, which will help viewers prepare for the holiday season.
FYI previously aired Thanksgiving hacks created by Panna and is working with the company to develop additional content. FYI was rebranded from Bio Channel in summer 2014 and currently airs series like "Tiny House Nation" and "Married at First Sight." Khloe Kardashian will also host a talk show on the channel starting in January.
Panna, which was founded by former music executive David Ellner in 2012, has been downloaded more than 1 million times, according to the company. It boasts 200,000 monthly unique visitors, as well as 500,000 users across its email and social platforms. Subscriptions cost $19.99 per year.
Panna also recent launched Simmer, described as "Instagram of video recipes," which enables users to upload their own favorite recipes in step-by-step video format.