You, Too, Can Be A Hero (Watch Fresh TV Ads From Verizon, Tide and More)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Ricoh promotes its immersive spherical-camera technology, while Tide shows how a blended family deals with its "mixed bag of laundry." And Verizon has a message for all of us: You, too, can be a hero (if you use Verizon's XLTE service in cities coast to coast).

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.