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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a family gets caught up in a car chase in Audi's tie-in promotion with the movie "Captain America: Civil War"; a man performs an energetic dance for friends in a spot for Mountain Dew's Kickstart drink; and an awkward moment between mother and son is captured in Sonic Drive-In's push for its Cookie Monster Blasts.
In the latest from Progressive, Flo pops up in everyday situations to protect homes and cars from dangers including birds and baseballs.
Finally, the journey of "Onions" from home movie to award winner -- with the statuette presented to the director by Neil Patrick Harris -- is covered in Apple's ad showcasing the iPhone 6s' 4K video feature.