Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Fiat shows why its 500X is both a need and a want; belVita's breakfast biscuit sandwich seems to suit all types, hot or not; McDonald's is carrying "Skylanders: SuperChargers" toys in its Happy Meals; and one man discovers a crab doesn't make a good pet in a spot from Joe's Crab Shack.
Finally, the inner child of top athletes Serena Williams, Usain Bolt, April Ross and Paul George is at play in Gatorade's latest ad.