Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, two gamers at GameStop prepare for the release of "Call of Duty: Infinite Warfare" with special training; Jennifer Garner pitches the Capital One Venture card to viwers, and her friend, saying "it's time to shake things up"; images of the Cubs and Indians play across the screen in an ad for official World Series gear at the MLB Shop; and Rooms to Go promotes its fall clearance sale.
Finally, a man discovers he can channel his hatred of stacked things -- no more need to smash up pancakes or knock over those Jenga towers -- into playing PlayStation's "World of Final Fantasy" game.