Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Jack Link's continues its "Workin' Out With Sasquatch" campaign, with Clay Matthews being instructed on "beaver squats"; Volvo channels Walt Whitman with its spot celebrating the "Open Road"; and Modelo pays tribute to those who live with passion -- the brave who "believe in better."
Lee Jeans debuts a brand refresh, with TV spots featuring the Lee Woman and Lee Man, who crashes meetings and crushes having fun.
Finally, Slim Jim shows what happens when a man trusts his cheeky friend with an important mission, as a skywriting stunt ruins both romance and bromance.