You Know You Want a Truck, But What Does James Franco Want?

Watch the Newest Ads on TV; Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Motorola and Verizon team up with James Franco to introduce the Droid Turbo (Creativity previewed the spot and made it an Editor's Pick), and Chevrolet puts together a focus group to prove that "You know you want a truck." Meawhile, it's not your imagination: Ads for blockbuster new game releases are all over TV these days. Warner Brothers Games, GameStop (promoting "Assassin's Creed Unity") and Activision commercials together make up three-fifths of our new releases -- and Activision also tops the most-engaging portion of our chart, thanks in large part to millions of views of its ad online.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Motorola: The Fall Motorola: The Fall
Network: NFL Network
Show: NFL Football
Primetime Airing: Oct. 30, 9:13 pm ET
Activision: Discover Your Power Activision: Discover Your Power
Network: FX
Show: Mike & Molly
Primetime Airing: Oct. 30, 8:45 pm ET
Chevrolet: You Know You Want a Truck: Focus Groups Chevrolet: You Know You Want a Truck: Focus Groups
Network: TNT
Show: NBA Basketball
Primetime Airing: Oct. 30, 9:17 pm ET
GameStop: Razor Head Spear GameStop: Razor Head Spear
Network: FXX
Show: The Simpsons
Primetime Airing: Oct. 30, 8:40 pm ET
Warner Brothers Games: Leave Your Mark Warner Brothers Games: Leave Your Mark
Network: ESPN
Show: College Football
Primetime Airing: Oct. 30, 8:50 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Discover Your Power Activision: Discover Your Power
Online Views: 2,948,956
Social Actions: 54,004
SpotShare: 3.15%
Dodge: Brothers: John vs. Horace Dodge: Brothers: John vs. Horace
Online Views: 1,131,839
Social Actions: 42,416
SpotShare: 2.01%
Beats Audio: Re-Established 2014 Beats Audio: Re-Established 2014
Online Views: 1,093,486
Social Actions: 40,035
SpotShare: 1.91%
Southwest Airlines: Wedding Season Dance Party Southwest Airlines: Wedding Season Dance Party
Online Views: 43,747
Social Actions: 32,671
SpotShare: 1.38%
GEICO: Horror Movie: It's What You Do GEICO: Horror Movie: It's What You Do
Online Views: 1,562,105
Social Actions: 12,580
SpotShare: 1.16%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular