A TV for Your Taxi

Clear Channel and NBC Universal Outfit Cabs With Screens

By Published on .

NEW YORK (AdAge.com) -- It's long been talked about, but now it's finally a reality in New York -- taxi TV. Anyone who hails a cab that is affiliated with Clear Channel Taxi Media, a division of Clear Channel Outdoor, will be able to view NY10, New York's Taxi Entertainment Network.
Hopefully, the cabby will keep an eye somewhere on the road -- and not on Al Roker -- while still talking into his cellphone.
Hopefully, the cabby will keep an eye somewhere on the road -- and not on Al Roker -- while still talking into his cellphone.

The Clear Channel Taxi Media and NBC Universal initiative rolls out during the first half of this year and has the potential to reach more than 14 million consumers. At least 5,000 New York City taxis will be outfitted with LCD screens to display NY10. The network will feature content from WNBC, NBC News and NBC Entertainment, including local and international news, weather, sports and entertainment.

'The perfect vehicle'
"We are always looking for innovative ways to expose our brands to as many people as possible, not only to New Yorkers but also to the millions of people who visit New York each year," said Frank Radice, senior VP, NBC Agency, East Coast. "This is the perfect vehicle -- no pun intended -- to make that happen."

In displaying ads, advertisers can use full-motion video with sound and flash animation. The network also enables advertisers to schedule ads to run at specific times of the day, as well as in designated geographic zones thanks to GPS-tracking systems installed in the taxis. As for commuters, the screens enable passengers to track their route and pay for fare by credit or debit card.

"We are excited about partnering with Clear Channel Outdoor and the NYC Taxi and Limousine Commission to provide our content to millions of taxi cab passengers via these new digital screens," said Frank Comerford, general manager of WNBC. "This is another way we can keep fast-paced New Yorkers informed both in and out of their homes."
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