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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Mercedes-Benz promotes its customizable C-Class; lender SoFi shows how one man cut his interest rates with its personal loans; Kohl's has $10 off and other discounts on women's fall clothing; and JC Penney aims to help men and women stay on top of the fashion trends.
SheaMoisture asks "What's Normal?" and offers 150 products to cater to every person's definition ("all hair is good hair" as one women says in the spot).
Finally, State Farm continues its "Here to Help Life Go Right" campaign, with a "Most Engaging" spot featuring Aaron Rodgers and Clay Matthews using the same words to both energize their Green Bay Packer teammates and hunt a pesky fly.