Aaron Rodgers Gives a Pep Talk With a Twist in State Farm Spot

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Mercedes-Benz promotes its customizable C-Class; lender SoFi shows how one man cut his interest rates with its personal loans; Kohl's has $10 off and other discounts on women's fall clothing; and JC Penney aims to help men and women stay on top of the fashion trends.

SheaMoisture asks "What's Normal?" and offers 150 products to cater to every person's definition ("all hair is good hair" as one women says in the spot).

Finally, State Farm continues its "Here to Help Life Go Right" campaign, with a "Most Engaging" spot featuring Aaron Rodgers and Clay Matthews using the same words to both energize their Green Bay Packer teammates and hunt a pesky fly.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Mercedes-Benz: One Car Mercedes-Benz: One Car
Network: ABC
Show: blackish
Primetime Airing: Sep. 14, 9:41 pm ET
SheaMoisture: What's Normal? SheaMoisture: What's Normal?
Network: VH1
Show: Dating Naked
Primetime Airing: Sep. 14, 10:14 pm ET
SoFi: Julian SoFi: Julian
Network: Fox News
Show: The O'Reilly Factor
Primetime Airing: Sep. 14, 8:45 pm ET
Kohl's: Fall Fashion Kohl's: Fall Fashion
Network: NBC
Show: America's Got Talent
Primetime Airing: Sep. 14, 8:13 pm ET
JCPenney: On Top of the Trends JCPenney: On Top of the Trends
Network: ABC
Show: blackish
Primetime Airing: Sep. 14, 9:52 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Com2Us: Summoners War: Team Up Com2Us: Summoners War TV Spot, 'Team Up' Featuring Dave Franco, Alison Brie
Online Views: 2,931,978
Social Actions: 19,307
SpotShare: 8.54%
KFC: Real Team KFC: KFC $20 Fill Ups TV Spot, 'Real Team' Featuring Rob Riggle
Online Views: 2,259,475
Social Actions: 8,292
SpotShare: 6.04%
State Farm: Pep Talk State Farm: State Farm TV Spot, 'Pep Talk' Featuring Clay Matthews, Aaron Rodgers
Online Views: 351,579
Social Actions: 62,435
SpotShare: 5.97%
2K Games: NBA 2K17: Time to Assemble 2K Games: NBA 2K17 TV Spot, 'Time to Assemble' Featuring Kevin Durant, Kyrie Irving
Online Views: 444,041
Social Actions: 41,735
SpotShare: 4.47%
Dos Equis: Meet the New Most Interesting Man in the World Dos Equis: Dos Equis TV Spot, 'Meet the New Most Interesting Man in the World'
Online Views: 384,779
Social Actions: 35,783
SpotShare: 3.84%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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