ABC INKS THREE PRODUCT PLACEMENT DEALS FOR NEW SHOW

Toyota, PepsiCo to Appear in 'Push, Nevada'

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NEW YORK (AdAge.com) -- Walt Disney Co.'s ABC struck three product integration and media deals for its new drama Push, Nevada, according to an executive close to the company.

The deals, with Toyota

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Motors USA, PepsiCo and an unidentified third consumer-products company, were part of its TV upfront negotiations.

ABC initially priced the yearlong sponsorship deals at $6 million each, which includes product integration into the script and on the show's Internet site.

Viewers will need to interact with products to solve the drama's mysteries.

ABC executives would not comment.

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