What are you doing on Oct. 17? Hopefully, attending Ad Age 's next event, focused on how social media can drive traffic and attention to your product or brand. The Ad Age Social Engagement/Social TV Conference Los Angeles -- the sequel to the first SE/STV held in New York in May -- is a revolutionary cross-disciplinary event that will bring together the best minds from broadcast, media, social analytics, brands and agencies. Click here for tickets.
Here are six great reasons to join us for a day of insight and takeaways:
1. Because social media is just too complex, too idiosyncratic and changing too quickly to yield any fixed, one-size-fits-all marketing solutions. That's why we're continuing the discussion we started in New York with a West Coast edition of SE/STV that will bring together an incredibly diverse array of innovators across multiple sectors. Our goal is to share cutting-edge solutions and strategies you hadn't thought of before.
2. We've assembled an awesome lineup of speakers and panelists, including:
- Fred Graver, new head of TV at Twitter
- Pelle Sjoenell, executive creative director at BBH, Los Angeles
- Brad Haugen, CMO at Scooter Braun Projects (the talent-management powerhouse that used social media to make Justin Bieber into a global superstar)
- J.P. Maheu, the new CEO of Bluefin Labs
- Christy Tanner, exec VP-general manager at TVGuide.com and TV Guide Mobile
- Evan Silverman, senior VP-digital media at A&E Networks
- Joe Baratelli, chief creative officer at RPA
- American Honda's Alicia Jones, senior manager-social media, and John Watts, senior manager-digital marketing
- Brad Pelo, CEO at i.TV
- Carlton Cuse, executive producer of "Bates Motel" (coming to A&E in 2013) and ABC's "Lost"
- Kay Madati, head of media and entertainment at Facebook
- Greg Yaitanes, angel investor (Twitter, Pinterest), Emmy-Award-winning director and executive producer of "Banshee" (coming to Cinemax in 2013)
3. We won't be talking about social TV in a vacuum. While other conferences silo social TV discussions, Ad Age 's SE/STV LA conference will explore the state of the art in social listening both within and beyond the TV realm, so industry leaders in all media and marketing channels can leave with lessons and a deeper understanding of how social fosters consumer engagement.
4. Our partial-day event won't eat up your entire day. We'll start with breakfast at 8:15 and end no later than 4:30 p.m. There will be plenty of networking opportunities (we're serving lunch, too), but the sun will still be out when our last presentation of the day ends, and you get to decide what to do with your evening.
5. It's right where you want to be. If you're already in Los Angeles, our conference location -- the Beverly Wilshire -- is conveniently located. If you're not in L.A., well, you've been meaning to get out here again, haven't you? Here's the perfect excuse. And for some strange reason, flights to L.A. from cities across America and Europe are surprisingly cheap right now.
6. At $450 (including breakfast and lunch), it's designed to be affordable. (Some other social-media events ask you to cough up more than a grand for a single attendee.) Plus , groups of three or more automatically receive $50 off each ticket. Click here to buy your tickets before they sell out!