Advertising Age, the leading publisher of global news about the marketing business, has named a new publisher with longtime experience at both ad agencies and technology brands: Josh Golden, currently VP-global digital marketing at Xerox.
Mr. Golden will be the first publisher in Ad Age's 86-year history to be hired from outside the company and the first to come from the agency-marketing world.
"We had a dozen extremely strong candidates for the job, but kept coming back to the need to find someone who could lead Ad Age through all the opportunities we see in this new technology-driven world of media and marketing," said David Klein, group publisher for Crain Communications, parent company of Ad Age.
At Xerox, Mr. Golden led a global team of 35 with responsibility for the Xerox website, along with the company's social media and content publishing efforts. Under his leadership, Xerox moved to a content-driven digital strategy to bring deeper engagement with the Xerox brand.
In the first decade of the 2000s, he served as chief digital officer at Grey New York; managing director of digital at Euro RSCG New York; and early in his career worked at Y&R as an integrated account director for AT&T and as an interactive strategist for Accenture, Sony and Xerox.
He was also group director of digital marketing at NBC Universal, where he built the broadcast giant's marketing solutions to generate new online ad revenue for both the NBC broadcast and the sibling cable networks (USA, Bravo, CNBC, etc.). He has a MBA from New York University.
"Our industry -- and our readers' way of doing business -- are in the midst of a vast transformation right now, and Josh has the right mix of skills to navigate this new world," said Rance Crain, president of Crain Communications. "It's crucial to us that Ad Age never stop growing and evolving, right along with the industries we cover."
Mr. Golden, who starts June 1, replaces Allison Arden, the longtime Ad Age publisher who announced plans in December to leave in midyear to launch a new venture.