Last year Ad Age 's inaugural Media Evolved conference gathered thought leaders from all corners of the media industry to shed light on how they're adapting to shifts in their businesses -- or leading them.
The industry is no less volatile today, so on Nov. 15 in New York we are once again bringing together leading marketers, media buyers and planners, publishers, innovators and technologists to reveal today's best ideas, tactics and strategies, show you what works and what doesn't, and describe what to expect moving forward.
The second-annual Media Evolved conference will feature keynote sessions with:
- Marc Speichert, CMO at L'Oreal USA
- Laura Desmond, global CEO at Starcom MediaVest Group
- Bob Sauerberg, president at Conde Nast
- Ross Levinsohn, exec VP for the Americas at Yahoo
- and Nick Denton, founder of Gawker Media.
Shiv Singh, PepsiCo Beverages' global head of digital, will discuss Pepsi's new social TV initiative, Sound Off -- the first brand-led effort of its kind -- as well as its partnerships with startups IntoNow and GetGlue, as he tracks the ways digital is disrupting the media ecosystem and changing the way brands relate with media, other companies and consumers.
Andy Mitchell, manager for strategic media partnerships at Facebook, will talk about the opportunities to drive readers and viewers to media publishers, put Facebook's recent changes into context for the media community and take questions from the audience.
Alison Moore, HBO's senior VP for digital platforms, will explore the mechanics of HBO Go, the premium channel's working platform for TV Everywhere, and the thinking behind its growing on-demand strategy, including the recent partnership with Microsoft to make content available on the Xbox.
Glenn Beck and Betsy Morgan will deliver an update on GBTV, Mr. Beck's subscribers-only web show, testing both the frontiers of paid content and celebrities' ability to connect with consumers -- no network required.
We'll get an inside look at MTV , as execs including President Stephen Friedman, "Awkward" creator Lauren Iungerich and Exec VP-Programming Chris Linn describe how they meet the challenges of a constantly changing target consumer, looking particularly at the data informing programming and how the channel markets its content.
Michael Yanover, head of business development at Creative Artists Agency, and Matt Kozlov, CEO of the CAA-and-Qualcomm-backed Creative Mobile Labs, will jointly address the future of entertainment as gaming and storytelling merge into one interactive narrative, mapping the opportunities across web video, social media and mobile platforms.
And we'll reunite former Ad Age editors Jonah Bloom and Scott Donaton to debate the best way for marketers to create their own content.
Throughout the day, we'll hear from additional speakers including VEVO CEO Rio Caraeff, Flipboard Editorial Director Josh Quittner and Farmers Insurance Social Media Director Ryon Harms.