AD REVENUE FOR TONYS BROADCAST UP 10%

Attracts Most Upscale Audience of All Awards Shows

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NEW YORK (AdAge.com) -- Advertising revenue for the 56th Annual Tony Awards broadcast on Viacom's CBS is up 10% from last year,
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AdAge.com sibling Crain's New York Business reports.

The event, which is watched by a more upscale, professional demographic than other award shows, has attracted a slew of financial services companies such as Credit Suisse First Boston, Charles Schwab & Co., and TD Waterhouse.

Advertising executives say the Tonys, which air June 2, attract the second most upscale audience on TV, after NBC's hourlong drama The West Wing.

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