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Can Supermodel Adriana Lima Convince You to Watch the World Cup?

Kia Thinks So. Plus, Watch More Fresh Commercials From Hyundai, Adidas and Volkswagen

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, supermodel Adriana Lima shows up in two spots for FIFA World Cup sponsor Kia; in both she tries to convince American football fans to get interested in soccer. (The tagline of the campaign is "For one month, let's all be fĂștbol fans.") Meanwhile, fellow World Cup sponsor Hyundai (part of the Hyundai Motor Group along with Kia) shows a guy trying to avoid World Cup spoilers in a spot with its own hashtag: #becausefutbol. And, yes, the other two new spots we've got for you -- from Adidas and Volkswagen -- are World Cup-themed too.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Kia: Football vs. Futbol: FIFA World Cup Kia: Football vs. Futbol: FIFA World Cup
Network: ESPN2
Show: ESPN FC
Primetime Airing: Jun. 12, 9:03 pm EST
Kia: Man Cave Transformation Kia: Man Cave Transformation
Network: ESPN2
Show: ESPN FC
Primetime Airing: Jun. 12, 9:56 pm EST
Hyundai: Because Futbol: Avoidance Hyundai: Because Futbol: Avoidance
Network: ESPN2
Show: ESPN FC
Primetime Airing: Jun. 12, 9:18 pm EST
Adidas: One Way Adidas: One Way
Network: ESPN2
Show: ESPN FC
Primetime Airing: Jun. 12, 8:50 pm EST
Volkswagen: Play-By-Play Volkswagen: Play-By-Play
Network: ESPN2
Show: ESPN FC
Primetime Airing: Jun. 12, 9:27 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Beats Audio: The Game Before The Game Beats Audio: The Game Before The Game
Online Views: 18,454,734
Social Actions: 618,344
SpotShare: 19.06%
Audi: Welcome Back Audi: Welcome Back
Online Views: 2,254,483
Social Actions: 64,466
SpotShare: 2.42%
Kia: Football vs. Futbol: FIFA World Cup Kia: Football vs. Futbol: FIFA World Cup
Online Views: 1,900,335
Social Actions: 43,759
SpotShare: 1.47%
Kohler: Touchless Toilet Kohler: Touchless Toilet
Online Views: 3,382,397
Social Actions: 591
SpotShare: 0.69%
Beats Audio: New Beats Solo 2 Beats Audio: New Beats Solo 2
Online Views: 2,812,016
Social Actions: 2,250
SpotShare: 0.62%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's Hot Spots? They're right here.

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