Can Supermodel Adriana Lima Convince You to Watch the World Cup?
Kia Thinks So. Plus, Watch More Fresh Commercials From Hyundai, Adidas and Volkswagen
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, supermodel Adriana Lima shows up in two spots for FIFA World Cup sponsor Kia; in both she tries to convince American football fans to get interested in soccer. (The tagline of the campaign is "For one month, let's all be fútbol fans.") Meanwhile, fellow World Cup sponsor Hyundai (part of the Hyundai Motor Group along with Kia) shows a guy trying to avoid World Cup spoilers in a spot with its own hashtag: #becausefutbol. And, yes, the other two new spots we've got for you -- from Adidas and Volkswagen -- are World Cup-themed too.