Starcom Names Chris Boothe COO

Mike Rosen to Oversee Client Spending, While MediaVest's Jon Stimmel to Work With General Motors

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Chris Boothe
Chris Boothe
NEW YORK (AdAge.com) -- In a move that reorganizes the managers of some top pieces of ad business, Publicis Groupe's Starcom is taking the executive who oversees its General Motors business and putting him in charge of investment for the agency's roster, while elevating his predecessor to a new leadership role.

Chris Boothe, a president at Starcom, will become chief operating officer of the media-buying shop, expanding his responsibilities for developing new lines of business and managing operations. He will become the second-highest ranking executive at the agency, reporting to Starcom CEO Lisa Donohue.

Meanwhile, Mike Rosen, who has overseen GM business for several years, will now become president-director of activation for the agency, overseeing the ad spending of all clients.

Jon Stimmel, a former Unilever executive who now works on Kraft Foods business at Starcom sister agency MediaVest, will move to Starcom to assume Mr. Rosen's role with General Motors, Mr. Rosen said. Mr. Rosen expects to stay involved with General Motors' business.

Mike Rosen
Mike Rosen
"GM is still a key interest and concern of mine, and I will still be deeply connected to the world of GM," Mr. Rosen said in an interview.

Earlier this year, Starcom brought the General Motors business, which had been operating under a separate entity within parent Starcom MediaVest Group, within its own walls.

Earlier this week, Starcom won Darden Restaurants' Red Lobster, Olive Garden and LongHorn Steakhouse media accounts and today consolidated its hold over Best Buy's media business, which had previously been split.

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