Starting this January, Nielsen Business Media is cutting Adweek magazine's frequency in print to every other week. No changes are planned for siblings Mediaweek and Brandweek, which will continue publishing on a weekly schedule.
Emphasis placed on web operation
Adweek's print retrenchment comes as more emphasis and effort is being put against its online operation, according to one person familiar with its plans, as part of a strategy being pushed by Greg Farrar, who was promoted to president of Nielsen Business this month following the unexpected death of President-CEO Robert L. Krakoff last March.
Mr. Farrar could not be reached this morning. Allison Fahey, the editor of Adweek, referred inquiries to Sabrina Crow, senior VP at Nielsen Business Media. Ms. Crow could not be immediately reached.
Ad pages in Adweek's print edition from January through September declined 2.23% from the equivalent period a year prior, according to the Media Industry Newsletter's b2b.