|Britney Spears will appear on NBC's "Will & Grace" as a co-host for a Christian TV network show that includes a cooking segment, "Cruci-fixin's."
In the episode, âOut TV,â the fictional network that airs Jackâs âJack Talkâ TV program is bought by a Christian TV network, and Ms. Spearsâ character is brought on to be Jackâs new religious co-host. She introduces a cooking segment on the show called âCruci-fixinâs.â
Randy Sharp, director of special projects for the American Family Association, which is based in Tupelo, Miss., and headed by Donald Wildmon, called the program a "direct attack on people of faithâ from a network that "has a history of anti-Christian bigotry.â
âThey would not be making fun of Mohammed or Buddha,â he said. âItâs almost sacrilegious. I wonder who is at the helm of NBC that they are not getting the message. NBC doesnât seem concerned that they are tanking because they are offending their viewers and running them off.â
Mr. Sharp said NBC should be aware from its battle over âThe Book of Danielâ and two years ago over âGod, the Devil and Bobâ that it is risking its audience. He also criticized a pre-Christmas âSaturday Night Liveâ skit that he said âripped up sacred [Christmas] hymns.â
Gloating over victory
While the AFA is clearly gloating over the âBook of Danielâ victory it claimed Jan. 24 when the show was canceled after three episodes with virtually no outside advertisers, Mr. Wildmonâs group will have a much tougher job taking on âWill & Grace,â an established show in its final season. Additionally, itâs likely that few of Mr. Wildmonâs supporters are regular watchers of the show. NBC didnât comment on the AFAâs allegations.
âI donât think theyâll have an impact on âWill & Grace,ââ said Rino Scanzoni, chief investment officer at Mediaedge:cia. âItâs been around awhile. âBook of Danielâ was an easier target because it was loaded with controversial issues, players and storylines.â
The AFAâs Mr. Sharp said the group hadnât seen the âWill and Graceâ episode, but didnât have to.
âWe didnât see âBook of Danielâ [when the groupâs campaign against the show was launched] and it was worse than we thought.â
Mr. Sharp said the initial effort is aimed at NBC stations, but it will be followed by efforts to get its members to contact the show's advertisers.
âThe good thing is that the advertisers are sensitive to the consumer base,â he said.